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Turning businesses into brands of value

Commonscale partners with founders and funds by leveraging branding as a strategic advantage that increases the value of their company.

New York City 
00:00:00 EST

We are a new breed,
part creative studio,
part venture capitalist,
that partners with companies
looking to stand out now & forever.

Commonscale partners with founders to transform creative work into a compounding business asset. From early positioning to full brand systems, we design with one outcome in mind: increasing the long-term value of your company. Every decision –  visual, narrative, and strategic – is built to clarify what you stand for, strengthen market perception, and support real valuation growth.

two hands clapping
a cowboy riding a horse in the desert
a rainbow
abstract illustration of two hands shaking

We're a creative partner that drives company clarity & future valuations.

Your creative studio should be in it for the long haul. That’s why we've created a unique equity-based model to focus on developing partnerships that marry the creative, business and valuation.

Our APPROACH

We build enduring companies by aligning creative excellence with business ambition – connecting strategy, design, capital, & partnership into a single, value-driven system.

001

360° Brand Building

We help you build a powerful brand that not only resonates with your audience but also enhances the overall value of your company, making it a more attractive asset in the marketplace.
002

Aligned to Business Value

Our creative work is inseparable from business outcomes. We design with valuation in mind – prioritizing clarity, differentiation, and long-term brand equity over surface-level aesthetics.
003

Lasting Partnerships

We are optimized for partnership, not transaction, supporting companies as they evolve, grow, and meet new challenges with creative intelligence.
004

Selective by Design

We partner with a small number of companies each year. This selectivity allows us to commit deeply, think long-term, and build brands with intention.

We bring experience from working with brands like Porsche, NeueHouse, Fotografiska, OpenAI, Google, Mass Appeal, Chase, Lucid Motors & many more.

a Porsche in a showroomgroup of people sitting on steps of an auditoriumA white banner handing outside of a building with the Fotografiska logoa person working on a computer sitting on a couchperson speaking at a podium at Googlea person wearing a hat posing for a photo with their hands outstretcheda person walking on their phone backlit by signs at nighta Lucid car at a valet service

Who You Are

We work with companies at the start of their journey to create value.

COMMONSCALE works with founders and operators at pivotal moments of growth—from early formation to reinvention and expansion. Whether you’re launching your first company, entering a new chapter, or scaling something already in motion, our focus is the same: building brands that increase trust, signal conviction, and support long-term value creation.

Our ventures PArtners

This is exactly what I was hoping for. You have seen right to the core of what we are trying to build and perfectly captured its essence.
Jeremy Bettle
CEO – Vitality Collective
Working with Commonscale was like collaborating with an extraordinarily creative and intuitive friend who truly believed in my vision.
Matt Powers
Owner – POWERS
Commonscale's superpower lies in their ability to synthesize complex ideas into bold, resonant concepts that inspire.
Martine Bury
NeueHouse
Commonscale consistently impresses me. They are strategic, highly creative thinkers who deliver exceptional results every time. We love collaborating with them!
Mateen Mortazavi
CEO, Founder – Dirty Pretty
We've enjoyed years of partnership with Commonscale. They are a natural collaborator, understood our vision, and amplified our business in ways that helped us to better serve our clients.
Aaron Schiller
Founder – Schiller Projects
Our company wouldn’t be where it is today without the vision and brand development from Commonscale. The work is truly next level, fresh and forward thinking to help brands get off the ground and scale.
Darren Keegan
Founder - Taction

Our Portfolio

We craft narratives, build identities and bring big ideas to life. We work across disciplines with a diverse and growing group of aspirational clients at the early stages of their journey to build value from day one.

Latest Selects

Case Study
VaultPay
The Future of Borderless Social Commerce
Case Study
Core
The Power Source for Reputation
Case Study
Vitality Collective
Every day is vital
Case Study
Schiller Projects
Striking the balance between strategy and craft
Case Study
Planted
A brand platform for the self-reliant food startup
Case Study
Powers
Mystic Arts for the Modern World
Case Study
Taction
Connecting the dots for small businesses
Case Study
Fig
Your friendly financial future

Take your Creative Leap

Ready to get started? Let's schedule some time to talk about how we can help build your next valuable brand.